Nadeem and I had worked on his business for many years. We discussed about rebranding as Nadeem felt it was time. I thought Harmani our designer was well suited to give the new branding its cool new younger indentity. 

Nadeem's competitors are already online. The question was whether his potential customers would find him or them?

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Nadeem had never considered Podcasting as a marketing tool. He soon agreed that it was a great way to get his message across. Using it as Reels as well as its own targeted audience. These media's intermixed with each other strengthening the overall sales.

We advised Nadeem that a six month concerted campaign with our students creating and designing his work was the best option for his budget.